Fitting Furniture

Challenge: Fitting Furniture, a leading furniture supplier based in Australia, faced challenges with declining online sales and poor search performance on their website. Despite offering high-quality furniture products, their online presence wasn’t reflecting their brand’s potential, resulting in missed revenue opportunities.

Solution: Our team embarked on a comprehensive approach to address Fitting Furniture’s challenges. We began by conducting detailed benchmarking audits to identify technical issues and areas for improvement on their website. These audits helped us formulate a strategic plan to optimize their site for better performance.

The initial phase involved resolving technical issues and enhancing on-page performance. We revamped key landing pages with data-driven, keyword-rich content to boost their organic search potential. Additionally, we established an informative blog section to engage users and attract valuable links.

To further amplify Fitting Furniture’s online presence, we implemented a comprehensive link-building campaign. Leveraging trending topics and industry interests, we acquired high-quality backlinks from reputable websites and authoritative sources. This strategic approach enhanced Fitting Furniture’s website authority and credibility, contributing to improved search engine rankings and organic visibility.

Results: In just 12 months, the organic search marketing campaign delivered remarkable results for Fitting Furniture:

• Organic traffic increased by 436%, driving more qualified leads to the website.
• Online revenue surged by 368%, reflecting a significant boost in sales and conversions.
• Organic search rankings witnessed a remarkable growth of 942%, elevating Fitting Furniture’s visibility and authority in the furniture industry.

Conclusion: Through a strategic blend of technical optimization, content enrichment, and implementing a robust link building campaign, Fitting Furniture experienced substantial growth in online revenue and search visibility. The campaign not only revitalized their online presence but also positioned them as a leading authority in the Australian furniture market.